Digital Marketing Specialist

Company Overview

Rablik Private Limited is a fast-growing IT company headquartered in Jagdalpur, Chhattisgarh, with a work office in Raipur. We specialize in IT solutions such as website design & development, digital marketing, SEO services, and business automation. We are looking for a dynamic and results-oriented Digital Marketing Specialist to join our team. This role will be critical in driving and managing online marketing strategies to enhance our digital presence and client success.

Job Summary

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Your primary goal will be to increase brand awareness, drive online traffic, generate leads, and contribute to the overall growth of the business. You will work closely with the marketing and sales teams to develop strategies for both our internal digital marketing efforts and for client projects, ensuring that all marketing objectives are met effectively.

Key Responsibilities

Digital Marketing Strategy: Develop, implement, and manage digital marketing campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant digital channels.

SEO & SEM: Work closely with the SEO team to optimize content for organic search rankings, and run paid search campaigns (PPC) to drive qualified traffic.

Content Marketing: Collaborate with the content team to create compelling content for blogs, social media, email newsletters, and website pages to engage and convert target audiences.

Social Media Management: Plan, execute, and monitor social media marketing campaigns. Manage accounts, analyze engagement data, and optimize content for maximum reach and interaction.

Email Marketing: Design and execute email marketing campaigns to nurture leads, promote services, and drive customer retention.

Analytics & Reporting: Use Google Analytics, Google Search Console, and other tools to track performance metrics, provide reports, and analyze campaign performance. Optimize campaigns based on insights and ROI.

Paid Advertising (PPC): Manage paid search, display, and retargeting campaigns to drive qualified leads for the business and client websites.

Budget Management: Monitor and manage digital marketing budgets for both internal and client campaigns, ensuring maximum ROI.

Lead Generation: Develop strategies to generate leads through digital channels, such as landing page optimization, A/B testing, and email conversion tactics.

Market Research: Stay updated with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to ensure our marketing strategies are innovative and effective.

Client Interaction: Liaise with clients to understand their goals and objectives and implement strategies that help them achieve their digital marketing goals.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

Proven experience in digital marketing with hands-on experience in SEO, SEM, social media, and email marketing.

Strong knowledge of digital marketing tools like Google Ads, Google Analytics, SEMrush, Mailchimp, Hootsuite, etc.

Experience with content management systems (CMS) like WordPress, Shopify, etc.

In-depth knowledge of SEO and SEM principles and strategies, including keyword research, on-page and off-page optimization, and paid ad campaigns.

Strong analytical skills to interpret data, generate reports, and make data-driven decisions to optimize campaigns.

Creative thinking and ability to innovate and implement new marketing ideas to drive brand engagement.

Excellent communication skills for content creation and client interaction.

Experience Requirement

For Freshers:

No prior work experience required, but internships or personal projects in digital marketing or related areas will be an advantage.

Strong eagerness to learn digital marketing tools, trends, and best practices.

For Experienced Candidates:

2+ years of experience in digital marketing, including experience with SEO, PPC, social media, and email marketing.

Proven track record of managing digital marketing campaigns and driving business results.

Experience with creating and executing paid ad campaigns on platforms like Google Ads, Facebook, Instagram, etc.

Preferred Qualifications

Certification in Digital Marketing (Google Ads, HubSpot, or other related certifications) is a plus.

Familiarity with marketing automation tools such as HubSpot or Marketo.

Experience with A/B testing and landing page optimization to improve conversion rates.

Basic graphic design skills (e.g., Canva or Adobe Photoshop) for creating social media posts and ad creatives.

Knowledge of UX/UI principles to optimize user experience on websites and landing pages.

Salary

Freshers: Competitive starting salary based on skills and potential.

Experienced: Higher salary range based on experience level and expertise.

What We Offer

Opportunities for growth and advancement in a dynamic environment.

EPF and health insurance benefits.

Collaborative team culture and regular training sessions.