SEO Specialist

Company Overview

Rablik Private Limited is a rapidly growing IT company headquartered in Jagdalpur, Chhattisgarh, with a work office in Raipur. We specialize in IT solutions such as website design & development, digital marketing, SEO services, and business automation. With a focus on driving innovation and delivering top-notch services, we are looking for a dynamic SEO Specialist to join our team and help enhance the online presence of both our company website and client projects.

Job Summary

As an SEO Specialist, you will be responsible for optimizing both our company website and client websites to improve visibility on search engines and drive organic traffic. You will use a combination of on-page, off-page, and technical SEO strategies to enhance search engine rankings, improve user engagement, and generate quality leads. You will work directly with client teams to understand their SEO goals and deliver results that align with their business objectives. The ideal candidate will have a strong understanding of SEO best practices, keyword research, analytics tools, and the ability to handle multiple client projects simultaneously.

Key Responsibilities

SEO Strategy Development: Develop and implement SEO strategies for both Rablik’s website and client websites, focusing on increasing organic traffic and improving search engine rankings.

Keyword Research & Optimization: Conduct thorough keyword research for both internal and client websites to identify high-value keywords and optimize content accordingly.

On-Page SEO: Optimize content, meta tags, headings, images, and internal linking for our and client websites to improve search rankings.

Off-Page SEO: Build high-quality backlinks through outreach, guest posts, and content partnerships to enhance domain authority for both internal and client websites.

Technical SEO: Ensure technical aspects of websites (site speed, mobile optimization, crawlability, and indexability) are optimized, both for Rablik’s site and client projects.

Client Communication: Collaborate with clients to understand their SEO objectives, share regular updates, and ensure all SEO requirements are met.

Content Optimization: Work closely with the content and development teams to ensure all content for both internal and client websites is SEO-optimized.

SEO Audits: Conduct regular SEO audits on both internal and client websites to identify and resolve issues that may affect search rankings.

Analytics and Reporting: Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools to generate reports for internal and client stakeholders.

Competitor Analysis: Track competitors' SEO activities and strategies to ensure our websites and client websites remain competitive in search rankings.

Stay Updated: Keep up-to-date with the latest SEO trends, algorithm updates, and best practices to continuously improve SEO strategies.

Required Qualifications

Bachelor’s Degree in Marketing, Computer Science, or a related field.

Strong understanding of SEO best practices, tools, and algorithms.

Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

Basic knowledge of HTML/CSS to make on-page SEO adjustments when necessary.

Excellent communication skills for client communication and team collaboration.

Strong analytical skills and the ability to interpret data and make data-driven decisions.

Attention to detail and the ability to manage multiple client projects simultaneously.

Experience Requirement

For Freshers:

No prior work experience required, but internships or personal projects related to SEO will be an added advantage.

A strong eagerness to learn SEO best practices and stay updated with the latest trends.

For Experienced Candidates:

2+ years of experience in SEO, digital marketing, or related fields.

Proven experience in improving search rankings and driving organic traffic for both company websites and client projects.

Hands-on experience with SEO tools and analytics platforms.

Experience in handling client websites and understanding their business goals for SEO.

Knowledge of technical SEO and website optimization is highly desirable.

Preferred Qualifications

Certification in SEO or Digital Marketing (Google Analytics, SEMrush, Moz, etc.) is a plus.

Experience working with Content Management Systems (CMS) like WordPress, Joomla, or Shopify.

Knowledge of Google Ads and PPC campaigns for integrated digital marketing efforts.

Familiarity with conversion optimization and user experience (UX) best practices.

Salary

Competitive salary based on experience and qualifications.

Performance-based incentives for improving SEO rankings and driving organic traffic for client websites.

What We Offer

Opportunities for growth and advancement in a dynamic environment.

EPF and health insurance benefits.

Collaborative team culture and regular training sessions.